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X-WR-CALDESC:Description\nCapture planning is a critical process that invol
 ves identifying opportunities\, evaluating the landscape\, and implementin
 g effective strategies to secure a specific business opportunity. While th
 ere is abundant information on capture planning\, much of it is tailored t
 oward large organizations with substantial human resources and established
  government contracts.\n\nThis webinar focuses on how small businesses\, d
 espite their limited resources\, can utilize capture planning to improve t
 heir success rates in winning government contracts before the solicitation
  phase begins. You will learn why it is important to develop and execute a
  capture plan and how to align it with your proposal to maximize your chan
 ces of success.\n\nAdditionally\, we’ll provide a straightforward capture 
 plan template and access to supplementary resources to assist you in manag
 ing this crucial business task effectively.\n\nTarget Audience: Small busi
 ness owners\, marketing and sales personnel\, project managers\n\nMeet You
 r Instructor:\nCarrie Ann Williams\nCARRIE ANN WILLIAMS\, CPSM\, Andana Co
 nsulting\n\nAs principal of the award-winning firm Andana Consulting\, Car
 rie Ann Williams\, CPSM works with organizations to guide proposal develop
 ment and create amazing marketing content. For more than 18 years\, she ha
 s worked with organizations to track\, pursue\, position\, and propose on 
 local\, state\, and federal government solicitations – and private organiz
 ations too. When not leading proposal strategy\, she guides firms to devel
 op their marketing game plan – starting with a strategic workshop\, moving
  through research and analysis\, resulting in clear marketing goals and an
  implementation plan of tactics to reach them.\n\nCarrie Ann is also known
  for leading interactive\, insightful\, and actionable training workshops 
 and presentations\, providing insight into marketing and business developm
 ent strategies for professional services firms. Her sessions have taken he
 r across the country to train companies and organizations\, including loca
 l and national events for SAME\, SMPS\, AIA\, and NVSBE. \n\nWhen not work
 ing at Andana\, she and her husband are busy at their home – Willow Spring
  Farm – restoring the pre-civil war log cabin and maintaining the 36-acre 
 farm in Maryland. She is active with the Society of American Military Engi
 neers (SAME)\, the Society for Marketing Professional Services\, the Urban
  Land Institute\, and the American Institute of Architects. Recognitions i
 nclude the Young Member Award from SAME Baltimore and the SAME Regional Vi
 ce President’s Medal. A Certified Professional Services Marketer\, Carrie 
 Ann has an undergraduate degree in English Literature and a Master of Busi
 ness Administration degree. Carrie Ann is also “Inbound Certified” and “Co
 ntent Marketing Certified” from HubSpot.
X-WR-RELCALID:c1a4bdae6952fa6b96782ac28c484798
X-WR-TIMEZONE:America/Chicago
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TZID:America/Chicago
BEGIN:STANDARD
TZNAME:CST
DTSTART:20231105T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
RDATE:20241103T020000
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BEGIN:DAYLIGHT
TZNAME:CDT
DTSTART:20240310T020000
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
RDATE:20250309T020000
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UID:50e0073c-4fc5-4d75-a00f-fe648620d4b1
DTSTAMP:20260412T015704Z
DESCRIPTION:Description\nCapture planning is a critical process that involv
 es identifying opportunities\, evaluating the landscape\, and implementing
  effective strategies to secure a specific business opportunity. While the
 re is abundant information on capture planning\, much of it is tailored to
 ward large organizations with substantial human resources and established 
 government contracts.\n\nThis webinar focuses on how small businesses\, de
 spite their limited resources\, can utilize capture planning to improve th
 eir success rates in winning government contracts before the solicitation 
 phase begins. You will learn why it is important to develop and execute a 
 capture plan and how to align it with your proposal to maximize your chanc
 es of success.\n\nAdditionally\, we’ll provide a straightforward capture p
 lan template and access to supplementary resources to assist you in managi
 ng this crucial business task effectively.\n\nTarget Audience: Small busin
 ess owners\, marketing and sales personnel\, project managers\n\nMeet Your
  Instructor:\nCarrie Ann Williams\nCARRIE ANN WILLIAMS\, CPSM\, Andana Con
 sulting\n\nAs principal of the award-winning firm Andana Consulting\, Carr
 ie Ann Williams\, CPSM works with organizations to guide proposal developm
 ent and create amazing marketing content. For more than 18 years\, she has
  worked with organizations to track\, pursue\, position\, and propose on l
 ocal\, state\, and federal government solicitations – and private organiza
 tions too. When not leading proposal strategy\, she guides firms to develo
 p their marketing game plan – starting with a strategic workshop\, moving 
 through research and analysis\, resulting in clear marketing goals and an 
 implementation plan of tactics to reach them.\n\nCarrie Ann is also known 
 for leading interactive\, insightful\, and actionable training workshops a
 nd presentations\, providing insight into marketing and business developme
 nt strategies for professional services firms. Her sessions have taken her
  across the country to train companies and organizations\, including local
  and national events for SAME\, SMPS\, AIA\, and NVSBE. \n\nWhen not worki
 ng at Andana\, she and her husband are busy at their home – Willow Spring 
 Farm – restoring the pre-civil war log cabin and maintaining the 36-acre f
 arm in Maryland. She is active with the Society of American Military Engin
 eers (SAME)\, the Society for Marketing Professional Services\, the Urban 
 Land Institute\, and the American Institute of Architects. Recognitions in
 clude the Young Member Award from SAME Baltimore and the SAME Regional Vic
 e President’s Medal. A Certified Professional Services Marketer\, Carrie A
 nn has an undergraduate degree in English Literature and a Master of Busin
 ess Administration degree. Carrie Ann is also “Inbound Certified” and “Con
 tent Marketing Certified” from HubSpot.
DTSTART;TZID=America/Chicago:20240416T120000
DTEND;TZID=America/Chicago:20240416T133000
LOCATION:https://govology.com/product/creating-a-capture-plan-for-small-bus
 inesses-in-the-government-marketplace/
SUMMARY:Creating a Capture Plan for a Small Business in the Government Mark
 etplace (2024 Update)
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