BEGIN:VCALENDAR VERSION:2.0 PRODID:-//pedco-ne.org//NONSGML kigkonsult.se iCalcreator 2.30.10// CALSCALE:GREGORIAN METHOD:PUBLISH UID:c29695b2-9c7c-4d3d-90e2-2320b7885fc1 X-WR-CALDESC:Description\nBURNING QUESTIONS:\n\n1) Are there really good an d bad capability statements? Everyone has an opinion on this. Are there tr uly any specific recommendations that will make my statement stand out fro m all the rest?\n\n2) I don’t have a graphic designer. I don’t know how to create graphics. My capability statement looks like a late 1980s chicken soup recipe. Are there any templates with graphics I can use to create an ultra-professional capability statement?\n\n3) Okay\, I’ve seen other comp anies’ capability statements. Nothing special. Is this all there is to it? Do I just list the products or services I sell? I’m relatively new to gov ernment sales. I don’t have a security clearance or\, for that matter\, mu ch government past performance. How do I differentiate and communicate the maturity of my company?\n\n4) We’re a small business with half a dozen sm all commercial contracts. How do I communicate the value of these contract s in a way that the government will give me a contract and other companies will want to put us on their teams?\n\nYou have six seconds to convince a government buyer or teaming partner that you are competent\, capable\, an d mature. In the federal market\, a capability statement is the de-facto m arketing tool for all small and mid-size companies. However\, crafting a s trong capability statement is more than simply identifying what you sell\, differentiators\, and company information. Many experts will tell you wha t needs to be included from a government perspective. However\, few outlin e how to present your information from a business perspective. When it com es to succeeding in the federal space\, companies must combine government sales strategy with overall business strategy.\n\nDeveloping a capability statement is a two-part process. The first is an exercise called Value-Map ping\, and the second is a list of the core sections you must tailor to yo ur capability statement. Value mapping is a logical\, step-by-step process of identifying the quantifiable and qualifiable metrics that you use to c ommunicate what you’ve done on prior contracts\, both commercial and feder al markets. These metrics are how you differentiate\, communicate value\, and create a perception of capability and maturity.\n\nThis webinar is a f ast-paced and high-energy session with step-by-step tactics and strategies . It covers several key topics\, including how capability statements are u sed\; the core principles and sections to develop your statement\; how the government and teaming partners use them\; and how to Value-Map. We will start by explaining\, step-by-step\, the principles\, core sections\, and how to perform Value-Mapping. In addition to two real-world examples\, we’ ll also facilitate a real-time Value-Mapping exercise for a past performan ce from one of the attendees. We will also discuss the types of graphics t hat should be used. By the end of this session\, every attendee will have a much stronger understanding of how to develop or update their capability statement\, creating a powerful corporate document that shouts capability and maturity in six seconds.\n\nTarget Audience: Small business owners (i ncluding SB\, 8a\, WOSB\, VOSB\, SDVOSB\, HUBZone)\, marketers\, sales\, a nd proposal teams X-WR-RELCALID:e98507a23c328b5178b9eff56589bc20 X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:STANDARD TZNAME:CST DTSTART:20221106T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 RDATE:20231105T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:CDT DTSTART:20220313T020000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 RDATE:20230312T020000 RDATE:20240310T020000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:60e90188-ae60-4cca-b142-cab0ac96a41b DTSTAMP:20260422T045611Z DESCRIPTION:Description\nBURNING QUESTIONS:\n\n1) Are there really good and bad capability statements? Everyone has an opinion on this. Are there tru ly any specific recommendations that will make my statement stand out from all the rest?\n\n2) I don’t have a graphic designer. I don’t know how to create graphics. My capability statement looks like a late 1980s chicken s oup recipe. Are there any templates with graphics I can use to create an u ltra-professional capability statement?\n\n3) Okay\, I’ve seen other compa nies’ capability statements. Nothing special. Is this all there is to it? Do I just list the products or services I sell? I’m relatively new to gove rnment sales. I don’t have a security clearance or\, for that matter\, muc h government past performance. How do I differentiate and communicate the maturity of my company?\n\n4) We’re a small business with half a dozen sma ll commercial contracts. How do I communicate the value of these contracts in a way that the government will give me a contract and other companies will want to put us on their teams?\n\nYou have six seconds to convince a government buyer or teaming partner that you are competent\, capable\, and mature. In the federal market\, a capability statement is the de-facto ma rketing tool for all small and mid-size companies. However\, crafting a st rong capability statement is more than simply identifying what you sell\, differentiators\, and company information. Many experts will tell you what needs to be included from a government perspective. However\, few outline how to present your information from a business perspective. When it come s to succeeding in the federal space\, companies must combine government s ales strategy with overall business strategy.\n\nDeveloping a capability s tatement is a two-part process. The first is an exercise called Value-Mapp ing\, and the second is a list of the core sections you must tailor to you r capability statement. Value mapping is a logical\, step-by-step process of identifying the quantifiable and qualifiable metrics that you use to co mmunicate what you’ve done on prior contracts\, both commercial and federa l markets. These metrics are how you differentiate\, communicate value\, a nd create a perception of capability and maturity.\n\nThis webinar is a fa st-paced and high-energy session with step-by-step tactics and strategies. It covers several key topics\, including how capability statements are us ed\; the core principles and sections to develop your statement\; how the government and teaming partners use them\; and how to Value-Map. We will s tart by explaining\, step-by-step\, the principles\, core sections\, and h ow to perform Value-Mapping. In addition to two real-world examples\, we’l l also facilitate a real-time Value-Mapping exercise for a past performanc e from one of the attendees. We will also discuss the types of graphics th at should be used. By the end of this session\, every attendee will have a much stronger understanding of how to develop or update their capability statement\, creating a powerful corporate document that shouts capability and maturity in six seconds.\n\nTarget Audience: Small business owners (in cluding SB\, 8a\, WOSB\, VOSB\, SDVOSB\, HUBZone)\, marketers\, sales\, an d proposal teams DTSTART;TZID=America/Chicago:20230307T130000 DTEND;TZID=America/Chicago:20230307T143000 LOCATION:https://govology.com/product/creating-a-killer-capability-statemen t-that-communicates-value/ SUMMARY:Creating a Killer Capability Statement That Communicates Value END:VEVENT END:VCALENDAR