BEGIN:VCALENDAR VERSION:2.0 PRODID:-//pedco-ne.org//NONSGML kigkonsult.se iCalcreator 2.30.10// CALSCALE:GREGORIAN METHOD:PUBLISH UID:9f95b82f-7a01-4d90-a963-27a65989262d X-WR-CALDESC:Description\nMarketing to government agencies shares many simi larities with marketing to commercial customers. To succeed in this arena\ , it’s crucial to identify your target market\, understand the unique need s of your customers\, develop a compelling value proposition\, and effecti vely communicate your value proposition to potential buyers. In this upcom ing webinar\, Govology co-founder Carroll Bernard will provide valuable in sights and practical strategies for mastering the art of marketing to gove rnment agencies.\n\nDuring the webinar\, you will gain knowledge on the fo llowing key topics:\n\nConducting thorough market research tailored specif ically to the government sector\, utilizing a blend of online tools and pr imary research methods such as agency interviews.\nIdentifying and creatin g essential marketing materials for engaging with government agencies and learning how to leverage them effectively.\nCrafting a strong value propos ition that resonates with target customers\, emphasizing the unique benefi ts of your products or services.\nUnderstanding the process of responding to sources sought notices to increase your chances of getting an opportuni ty set aside.\nBy the end of this webinar\, you will know practical strate gies and best practices to navigate the complexities of marketing to gover nment agencies successfully. Don’t miss this opportunity to enhance your m arketing skills and expand your reach in the government marketplace.\n\nTa rget Audience: Small businesses pursuing federal government opportunities \n\nMeet Your Instructor:\nCarroll Bernard\nCARROLL BERNARD\, Govology CEO & Co-Founder\n\nCarroll Bernard is the CEO and Co-Founder of Govology.com . He has an extensive background in government contracting\, resulting fro m his experience as a government buyer\, a small business contractor\, and a procurement advisor. \n\nCarroll started his acquisition career in the U.S. Navy Supply Corps\, where he provided logistical support and acquisit ion management as a Supply Officer. After leaving active duty\, Carroll co ntinued his acquisition career in the Procurement Services Department of t he City of Vancouver\, WA\, and later as a warranted Contracting Officer a t the Department of Veterans Affairs. Carroll’s last federal employment wa s at the U.S. Small Business Administration (SBA)\, where he served as a B usiness Development Specialist for 8(a) companies in the Business Developm ent Program. He also served as the SBA Portland District’s Veteran Busines s Development Officer and Primary HUBZone Liaison. Through his duties at t he SBA\, Carroll became a subject matter expert in small business programs \, federal certifications\, the SBA Mentor-Protégé Program\, teaming\, and small business contracting with federal agencies.\n\nAfter his career in the federal government\, Carroll supported small businesses in government contracting as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistant Program (now Department of Defense APEX A ccelerator)\, established to expand the number of companies capable of par ticipating in government contracts.\n\nCarroll has supported vendor outrea ch\, education\, and success in many ways. In 2015\, Carroll and his team at Govology launched a world-class online training platform for government contractors. Since then\, they have trained over 17\,000 business profess ionals and saved small businesses millions of dollars through their collab orative approach with non-profit organizations\, government agencies\, uni versities\, and corporations that share their mission and passion for powe ring up small businesses. As a result\, Carroll and his wife\, Elena Berna rd\, PhD were named 2020 Small Business Champions by the U.S. Small Busine ss Administration. X-WR-RELCALID:21bb4c1616344cfa71f87fa6cd1b062c X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:STANDARD TZNAME:CST DTSTART:20231105T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 RDATE:20241103T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:CDT DTSTART:20240310T020000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 RDATE:20250309T020000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:7edadfa6-d3ea-45d2-883b-22de08809f7e DTSTAMP:20260514T173458Z DESCRIPTION:Description\nMarketing to government agencies shares many simil arities with marketing to commercial customers. To succeed in this arena\, it’s crucial to identify your target market\, understand the unique needs of your customers\, develop a compelling value proposition\, and effectiv ely communicate your value proposition to potential buyers. In this upcomi ng webinar\, Govology co-founder Carroll Bernard will provide valuable ins ights and practical strategies for mastering the art of marketing to gover nment agencies.\n\nDuring the webinar\, you will gain knowledge on the fol lowing key topics:\n\nConducting thorough market research tailored specifi cally to the government sector\, utilizing a blend of online tools and pri mary research methods such as agency interviews.\nIdentifying and creating essential marketing materials for engaging with government agencies and l earning how to leverage them effectively.\nCrafting a strong value proposi tion that resonates with target customers\, emphasizing the unique benefit s of your products or services.\nUnderstanding the process of responding t o sources sought notices to increase your chances of getting an opportunit y set aside.\nBy the end of this webinar\, you will know practical strateg ies and best practices to navigate the complexities of marketing to govern ment agencies successfully. Don’t miss this opportunity to enhance your ma rketing skills and expand your reach in the government marketplace.\n\nTar get Audience: Small businesses pursuing federal government opportunities\n \nMeet Your Instructor:\nCarroll Bernard\nCARROLL BERNARD\, Govology CEO & Co-Founder\n\nCarroll Bernard is the CEO and Co-Founder of Govology.com. He has an extensive background in government contracting\, resulting from his experience as a government buyer\, a small business contractor\, and a procurement advisor. \n\nCarroll started his acquisition career in the U. S. Navy Supply Corps\, where he provided logistical support and acquisitio n management as a Supply Officer. After leaving active duty\, Carroll cont inued his acquisition career in the Procurement Services Department of the City of Vancouver\, WA\, and later as a warranted Contracting Officer at the Department of Veterans Affairs. Carroll’s last federal employment was at the U.S. Small Business Administration (SBA)\, where he served as a Bus iness Development Specialist for 8(a) companies in the Business Developmen t Program. He also served as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. Through his duties at the SBA\, Carroll became a subject matter expert in small business programs\, federal certifications\, the SBA Mentor-Protégé Program\, teaming\, and s mall business contracting with federal agencies.\n\nAfter his career in th e federal government\, Carroll supported small businesses in government co ntracting as a Procurement Counselor with the Defense Logistics Agency’s P rocurement Technical Assistant Program (now Department of Defense APEX Acc elerator)\, established to expand the number of companies capable of parti cipating in government contracts.\n\nCarroll has supported vendor outreach \, education\, and success in many ways. In 2015\, Carroll and his team at Govology launched a world-class online training platform for government c ontractors. Since then\, they have trained over 17\,000 business professio nals and saved small businesses millions of dollars through their collabor ative approach with non-profit organizations\, government agencies\, unive rsities\, and corporations that share their mission and passion for poweri ng up small businesses. As a result\, Carroll and his wife\, Elena Bernard \, PhD were named 2020 Small Business Champions by the U.S. Small Business Administration. DTSTART;TZID=America/Chicago:20240404T120000 DTEND;TZID=America/Chicago:20240404T133000 LOCATION:https://govology.com/product/marketing-to-government-agencies-and- prime-contractors/ SUMMARY:Marketing to Government Agencies and Prime Contractors (2024 Update ) END:VEVENT END:VCALENDAR