Description
Marketing to government agencies shares many similarities with marketing to commercial customers. To succeed in this arena, it’s crucial to identify your target market, understand the unique needs of your customers, develop a compelling value proposition, and effectively communicate your value proposition to potential buyers. In this upcoming webinar, Govology co-founder Carroll Bernard will provide valuable insights and practical strategies for mastering the art of marketing to government agencies.

During the webinar, you will gain knowledge on the following key topics:

Conducting thorough market research tailored specifically to the government sector, utilizing a blend of online tools and primary research methods such as agency interviews.
Identifying and creating essential marketing materials for engaging with government agencies and learning how to leverage them effectively.
Crafting a strong value proposition that resonates with target customers, emphasizing the unique benefits of your products or services.
Understanding the process of responding to sources sought notices to increase your chances of getting an opportunity set aside.
By the end of this webinar, you will know practical strategies and best practices to navigate the complexities of marketing to government agencies successfully. Don’t miss this opportunity to enhance your marketing skills and expand your reach in the government marketplace.

Target Audience: Small businesses pursuing federal government opportunities

Meet Your Instructor:
Carroll Bernard
CARROLL BERNARD, Govology CEO & Co-Founder

Carroll Bernard is the CEO and Co-Founder of Govology.com. He has an extensive background in government contracting, resulting from his experience as a government buyer, a small business contractor, and a procurement advisor.

Carroll started his acquisition career in the U.S. Navy Supply Corps, where he provided logistical support and acquisition management as a Supply Officer. After leaving active duty, Carroll continued his acquisition career in the Procurement Services Department of the City of Vancouver, WA, and later as a warranted Contracting Officer at the Department of Veterans Affairs. Carroll’s last federal employment was at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist for 8(a) companies in the Business Development Program. He also served as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. Through his duties at the SBA, Carroll became a subject matter expert in small business programs, federal certifications, the SBA Mentor-Protégé Program, teaming, and small business contracting with federal agencies.

After his career in the federal government, Carroll supported small businesses in government contracting as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistant Program (now Department of Defense APEX Accelerator), established to expand the number of companies capable of participating in government contracts.

Carroll has supported vendor outreach, education, and success in many ways. In 2015, Carroll and his team at Govology launched a world-class online training platform for government contractors. Since then, they have trained over 17,000 business professionals and saved small businesses millions of dollars through their collaborative approach with non-profit organizations, government agencies, universities, and corporations that share their mission and passion for powering up small businesses. As a result, Carroll and his wife, Elena Bernard, PhD were named 2020 Small Business Champions by the U.S. Small Business Administration.